Oscar Padilla – Hadoop Summit 2014 – theCUBE

06/06/2014

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Hispanic Data – The Measurement Mosaic

05/19/2014

In shopper marketing, we live or die on “sell-in” and sell-through.” (A) Sell-in refers to the act of selling a shopper program into a retailer (i.e., how successful you are in getting a retailer to buy into your program); and (B) Sell-through is the idea of velocity (i.e., how quickly the product is moving across …

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Luminar Insights – A Strategic Use of Analytics

02/13/2014

Facing headwinds from a shifting media industry, executives at Spanish-language broadcasting company Entravision recognized the need to innovate aspects of their business model. To fulfill that goal, they created Luminar, a big data insights division that utilizes about 2,000 external data points to deliver customized, transaction-based insights to marketers about Entravision’s Latino audience. The fastest-growing U.S. demographic, Latinos have amassed buying power worth more than a trillion dollars annually. Read the new case study

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Video: Luminar and Entravision on Leveraging Analytics

02/13/2014

Watch an interview with Walter Ulloa, CEO of Entravision, and Franklin Rios, president of Luminar, and learn how they used their knowledge to become a player in a new digital, data-driven market. Watch the video now

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How Analytics Can Transform Business Models

04/22/2013

Interview with Franklin Rios (President, Luminar Insights)
There are 52 million Latinos in the United States, with $1.5 trillion of purchasing power. Entravision Communications Corporation, a Spanish-language media company, reaches about 96% of the U.S. Latino audience through its numerous television and radio stations, and digital platforms …  
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Press Release: Entravision Brings New Business Unit to Life, Luminar, With Impetus Partnership

10/26/2012

SAN JOSE, CA–(Marketwire – Oct 25, 2012) – Entravision, the leaders in Hispanic media, and Impetus Technologies, a leading provider of Big Data Analytics solutions discuss at Strata/Hadoop World, how their partnership helped bring Entravision’s new division to reality, Luminar.   Entravision had four main objectives that drove the creation of the new business unit; …

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Luminar Presenting at LatinVision’s 5th Annual CEOs Summit in New York City on October 4

10/01/2012

Luminar’s President, Franklin Rios, will be presenting at LatinVision’s 5th Annual CEOs Summit in New York City on Thursday, October 4. Major decision makers in Latin media, entertainment, advertising and technology markets will participate in various panels and discussions in an effort to determine best practices to effectively reach Latino and Latin American consumers and businesses.

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Luminar brings home the message about big data at Portada.

09/27/2012

On September 20, Oscar Padilla, VP of Strategy for Luminar, presented ‘Mad Men” to “Math Men” at Portada’s 6th annual Hispanic advertising and media conference. The audience was major decision makers in advertising, marketing and media from all over the United States; the message was the power of data and analytics for the Hispanic market. Click here to read article

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ANNOUNCEMENT: CNN en Español hosts Luminar’s VP of Strategy

09/21/2012

Luminar - CNN InterviewOn Tuesday, September 11, Oscar Padilla, VP of Strategy for Luminar, was featured on CNN en Español’s “Directo USA” program hosted by Juan Carlos Lopez. Padilla discussed the role Big Data can play in learning more about Latino voters and developing effective campaigns. During the 4-minute segment Padilla specifically discussed the insights Luminar obtained on the Denver Latino population and shared this noteworthy, innovative data with the TV host.

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Press Release: Luminar Sheds Light on the Value of Big Data for Campaigns

08/29/2012

DENVER (Aug. 29, 2012) – The elections of 2012 are going to be decided by the Latino vote. Luminar, the first “big data” analytics and modeling provider focused specifically on U.S. Latino consumers, offers insights into Latino voters that can help political campaigns develop winning strategies.

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