Hyper-target the $1.5 Trillion Hispanic Market
Typically, marketers seek to tap into the $1.5 trillion Hispanic community as part of a broad-stroke strategy with little or no insights.
When some level of segmentation is executed, however, it typically involves general cultural assumptions and stereotypes using sample data with no specific market intelligence. Yet behaviors specific to individual and household purchasing habits, as well as generational issues and other variables, create additional complexities.
Fact is, marketers are not applying effective one-to-one or few-to-few marketing strategies that make communications strategies resonate with the Hispanic community. Luminar is the first technology driven analytics and modeling solution provider to produce the business intelligence based on empirical information to reach this group in a highly relevant and profitable way.
For more information and to speak with a Luminar representative,
email us at firstname.lastname@example.org or call 866-375-4224.