Hispanic Marketing DataBig Data is structured or unstructured data that comes from various sources — whether it’s from CRM and transactional sources, the Internet and social media, or mobile and digital devices. More specifically, it’s petabytes and exabytes of data. With the advent of Big Data comes more meaningful and accurate analysis. Here’s why:

Prior to Big Data, a lack of hardware and tools made it difficult to analyze entire datasets. In turn, that created the need for statistical significance and led to generalizations and assumptions.

Today, larger datasets and second-generation tools help to facilitate Big Analysis. The result is greater accuracy, more actionable analyses, and improved performance and forecasting. That’s good news for the Hispanic market, as data for this market has never allowed for a systematic way of building models that provide insights.

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